Everything I do is a matter of turning insight into a narrative people can connect with. I blend quantitative reasoning with empathic curiosity to uncover new possibilities.
CLOUD is an interactive sculpture created from 6,000 incandescent light bulbs by Canadian artists Caitlind r.c. Brown & Wayne Garrett. The piece utilizes pull chain switches and everyday domestic light bulbs, re-imagining their potential to catalyze collaborative moments. Photo credit: Doug Wong
Process & Services
My process begins by identifying the driving question born out of a business problem. From there, I gather the information necessary to understand the question from different angles, which can mean talking with consumers, exploring cultural shifts, digging into Reddit threads, analyzing innovation trends—whatever the project calls for. While amassing a diverse array of inputs, I’m consciously patterning in search of the most relevant and stimulating truths or tensions that will open up rich pathways for brands.
Below are a few of my specialties:
Brand positioning and architecture
Brand narrative and defining actions
Branded content and social strategies
Qualitative and quantitative research
Workshop design and facilitation